Higher-level needs include the need for love belonging


Maslow theorized that human motivation could be depicted in a Hierarchy of Needs.

He theorized that humans are first motivated by very basic physiological needs (such as food, water, sleep, and sex) and safety & security needs, before they are driven toward higher-level needs.

Higher-level needs include the need for love & belonging, recognition, self-esteem, and self-actualization which is fulfilling one's own unique potential.

Please discuss your thoughts & reactions to Maslow's Theory.

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Marketing Management: Higher-level needs include the need for love belonging
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