Final Project: Evaluation Plan for a Health Promotion Program
For this Application, which you will work on over the next several weeks and submit at the end of Week 11, you will select one of the impact or outcome questions you formulated for your selected program and design an evaluation plan for it. By focusing on one significant question and carefully planning how to evaluate it, you will hone your own evaluation skills. You will also be able to submit this to the staff at your selected health promotion program at the end of this course, providing them with a plan they may find useful.
Begin by identifying an impact or outcome evaluation question about the program. This should be one you submitted in this week's Application Assignment and be a question that would provide significant feedback on the program's quality, utility, and impact on the priority population. Review the question and make sure it is well written and appropriate for its purpose. Revise further, as needed.
Then design an evaluation plan for this particular question, using the following guidelines:
Briefly summarize the goal of a program and describe the population of interest for the evaluation those who are expected to achieve or receive the intended outcome.
Briefly summarize the activities of the program. If your program has many activities, summarize only those activities that are hypothesized to impact your intended outcome.
State the evaluation question you are evaluating, and explain why it is important.
Identify your impact or outcome (dependent) variables and create an operational definition for each variable.
Discuss which evaluation design you will use and why.
a) Describe the methods you would use to collect data to answer the evaluation question. Be sure to include the following:
b) Explain how your impact or outcome variable will be collected. Describe any modifications needed to an existing instrument, an instrument that would need to be developed, and/or existing records to access.
c) Describe your sampling plan.
Discuss the strengths and weaknesses of the design used. Identify any threats to measurement reliability and validity that you might encounter when collecting data and discuss what you would do to reduce these threats.
Complete a diagram of a logic model.
Summarize the ways in which your evaluation results might be used to improve the program's quality, utility, and impact on the priority populations.