Literature review -
The assignment is a business research proposal
Topic is "Evaluating the effectiveness of marketing fashion industry of Australia - Case of ZARA.
Assignment structure: Word count: 1500 to 2000 words
1. Introduction
2. Project Objective
3. Project Scope
4. Literature Review
(Students' needs to summarise Assignment 1 literature review (2-3 pages) and justification from Assignment 1 literature problems, gaps opportunities, Hypothesis)
5. Research Questions/Hypothesis
- Primary Question (only one question)
- Secondary Questions (1, 2 ....)
Research questions should be linked to Literature Problems, Gaps, and Hypothesis
6. Research Design and Methodology
_ Qualitative research (Students should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications)
_ Quantitative research
(Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)
7. Research Limitations
8. Time Schedule (Research plan)
9. Conclusion
10. Reference List
11. Appendix NOTE: Students are not with requirements to collect and analyse data