INTERNATIONAL AND GLOBAL BUSINESS ASSIGNMENT - Market Entry Strategic Report
As individuals, students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer, you will be required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market.
Ideally your report will contain:
- An Executive Summary
- A brief introduction of the selected company
- Identification of the TWO countries selected for market entry (one European and one Asian)
- For each of the TWO countries provide a detailed analysis of:
- The current macro-environmental and geopolitical forces impacting that country.
- Development of each country's trade and business policy.
- An assessment of the potential dangers, risks and opportunities in the current or short-term policies of each country.
- Conclusion - After evaluating both countries students must make a recommendation of which one is most suited for market entry, along with your reasons and justifications of why.
A limit of 2000 words overall (plus or minus 10%) is to be strictly observed.
Prescribed Textbook - Hill, C.W.L. & Hult, G.T.M. (2017) International Business: Competing in the global marketplace. 11th ed. McGraw-Hill Education. ISBN: 9781259578113.