Question 1) Explain the five perceived risks associated with hesitation of the consumer to make a purchase. Include an example of each to support. How might a marketer mitigate each of these through their marketing efforts?
Question 2) Explain the role of market segmentation including the criteria that can be used in ultimately identifying the target market. Why is it necessary to identify a target market? How does this aid the marketer in better differentiating their products to the consumer? How does this entire process help the consumer with their buying decisions?
Question 3) Identify the steps in the cognitive decision-making process, including what occurs at each stage, incorporating an example of a product that you may have purchased recently. How might this information be relevant and important to a marketer from the standpoint of how they would market to consumers at each stage?
Question 4) Describe how the three types of decision making, including cognitive, habitual, and affective, impact the overall decision-making process of the consumer. Include an example of a product that would fall under each of these purchases. How might a marketer reach consumers involved with each of these decision- making types?