Hersheys released a line of spreads identify the types of, Operation Management

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Hersheys released a line of spreads identify the types of

Discussion Board Starter (answer goes on the Discussion Board only): Hershey's released a line of spreads. Identify the types of communication tools they used to get the word out about their new product. (Visit their Hershey Company website for information.) What is your opinion of their communication efforts with this product? Do you think public opinion is positive toward the new product? Why? What contributes to Hershey's perceived image as an ethical company?

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