Aim: The primary aim of this assignment is to explore your capacity to analyse the marketing strategies and marketing processes of real organisations and determine their effectiveness. It also aims to determine your ability to analyse such practical matters using early concepts (such as marketing intelligence, market segmentation and target marketing to name a few examples) covered in the formative weeks of the unit.
Core Task:
Basing your arguments on the academic literature that you have studied in the first six topics of this unit, write a report on the ways two different organisations have been able to compete in their markets. Your report should discuss the following points about each of the two organisations:
1. Evidence that the organisation has a gain a competitive advantage from their marketing processes.
2. Theoretical analysis of the reasons for the achievement of this advantage.