Discussuon Question:
When you think "global company," what do you imagine? A massive conglomerate? A far-reaching tech corporation? In this TED Institute video,"The Global Business Next Door", Ted Scott Szwast reveals that our image of the global business is wrong - 98% of US exporters are in fact companies with less than fifty employees. And yet, this only includes 1% of all US businesses. He explains why so many companies hesitate to leap across the border - and why they need to make the jump. Watch the video and post your comments as you discuss what is required for an international business to change its organization so that it better matches its international strategy. The Global Business Next Door (YouTube - 00:10:010)
YouTube Video: "Scott Szwast: The global business next door"