HCM 325 Healthcare Marketing Homework- Southern New Hampshire University
Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.
Part A. Target Market
I. Identify the specific target market for your selectedproduct/service:
Part B. Target Market Profile: Select three of the following segmentations to describe the target market:
II. Geographicsegmentation:
III. Demographicsegmentation:
IV. Psychographic (lifestyle)segmentation:
V. Health risksegmentation:
VI. Usage segmentation:
VII. Payersegmentation:
VIII. Benefit segmentation:
Part C. Use the information from the work completed in Part II to answer the following question:
IX. How are customer needs relevant in marketing your healthcare product orservice? Support your response with specific examples from your target marketprofile.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.