HCM 325 - Healthcare Marketing Assignment- Southern New Hampshire University
In this assignment, you will have the opportunity to explore marketing strategies that are specific to healthcare. To begin, introduce yourself to your classmates and instructor. Briefly discuss your background, describe your professional goals, explain what you hope to gain from this course, and share what you enjoy doing in your free time.
Then, read Case Study of your Marketing Health Service textbook and reflect on what you know about marketing and the concepts presented in the module in responding.
RMC deemed the campaign a success but was not able to specifically determine which promotional techniques had the most impact. To continue your initial post, discuss what you think prompted RMC to invest the time and resources to develop and promote this service line. From among the marketing techniques employed, which do you think would have been most effective in reaching the target population? Support your response by citing fundamental marketing concepts presented in your assigned readings.
Explain why you think the technique you selected in your initial post was more effective in reaching the target audience. Or describe how your peers' posts helped you to understand how a different technique might be more effective.
CASE STUDY: Capturing the "Older Adult" Market
Case Study assignment Questions
• Why did RMC think that older adults presented enough of an opportunity to establish an entirely new program?
• What information did R.MC need to gather about this target population before the program could be established?
• What information did RMC need to gather about this target population before the marketing campaign could be planned?
• What were the different paths through which RMC attempted to reach the target audience?
• Which marketing techniques did RMC use to reach the target population?
• Why was internal marketing an important first step in marketing this new program?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- CASE-STUDY-Capturing-the-Older-Adult-Market.rar