Comparative Business Ethics and Social Responsibility Assignment - Group Case Study
The case assignment is found in your textbook Ferrell, Fraedrich & Ferrell (2015) Business Ethics: Ethical Decision Making and Cases on p.437. Case 5 New Belgium Brewing: Engaging in Sustainable Social Responsibility.
Topic: Read and complete a case study report based on the case New Belgium Brewing: Engaging in Sustainable Social Responsibility found in the 10th edition of the prescribed Business Ethics text book by Ferrell | Fraedrich on page 437.
Case Study - New Belgium Brewing: Engaging in Sustainable Social Responsibility
QUESTIONS FOR DISCUSSION-
1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?
2. Do you agree that New Belgium's focus on social responsibility provides a key competitive advantage for the company? Why or why not?
3. Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe that New Belgium's actions and initiatives are indicative of a socially responsible corporation? Why or why not?