Market Research Assignment -
Read the Holden Commodore online launch case.
The outputs of this assignment will be:
1. A discussion of the target market alternatives for the new Commodore. Recommend one.
2. A discussion of the alternative ways of defining the 'Population' for a research study on the Commodore target market. Recommend one.
3. A discussion of the alternative ways of defining the 'Sampling Frame' for the research on the Commodore. Recommend one.
4. A discussion of the alternative ways of defining the sampling approach for the research on the Commodore. Recommend one.
Use Harvard referencing in-text as well as in your bibliography Please include in your report: Holmes Cover Sheet, Title Page, Table Of Contents, Executive Summary, Sections 1 to 4 (as listed above), page numbers, reference list.
Attachment:- Assignment File.rar