Market Research Assignment -
Read the Holden Commodore online launch case.
The outputs of this assignment will be:
1. A discussion of the target market alternatives for the new Commodore. Recommend one.
2. A discussion of the alternative ways of defining the 'Population' for a research study on the Commodore target market. Recommend one.
3. A discussion of the alternative ways of defining the 'Sampling Frame' for the research on the Commodore. Recommend one.
4. A discussion of the alternative ways of defining the sampling approach for the research on the Commodore. Recommend one.
Notes on Group Work In your group discuss how you will manage the completion of the assignment. Note who will do which part of the assignment. Everyone should discus all the elements of the assignment. An appendix should be attached to the assignment which will contain material from each of the participants Suggested process for effective groupwork:
Each member of the group to find two journal articles on issues relevant to this research.
Each member to present their selected journal articles to a group meeting and discuss how they might influence the research - in this meeting you should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas.
Build your report around the ideas contained in the journal article with comment and evaluation by the group.
Title Page,
Table Of Contents,
Executive Summary,
Sections 1 to 4 (as listed above), page numbers, reference list.
Attachment:- Assignemnt File.rar