Read the article carefully and comment on the content and implications for marketing research.
Please write your comments/ thoughts in 1-2 page word document and upload it to "commentary" assignment folder.
Format: (Microsoft word or pdf format, 12-point Time New Roman, single space, max 2 pages).
It will be ideal to get this work done during the class hour.
Commentary contents: basically, you can write about your thought freely.
The examples are below but not necessarily restricted on the topics below.
What topic(s) particularly interest(s) you?
What are the implications for marketing research or market research industry or consumer behavior?
What would you like to know further based on your learning about the article?
Having you thought about any real cases you found in recent news when you were reading the article? What was it?
How would you relate the example or case to the article? Please summarize the case.
Attachment:- Market research and the ethics of big data.rar