Having now completed a major analysis of environment in


Task: This assessment item is Part 2 of your International Business Report and focuses on Topics 7 to 12 of this unit.

Having now completed a major analysis of the environment in which your business will operate you will need to prepare Part 2 of your International Business Report which will offer strategy recommendations to your organisation. Your assessment will again be in report format and should cover the following:

Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).

Introduction to the report.

  • Brief background to company and selected international country: ie brief approx 2 page synopsis of Assessment 1 (Topics 1-6 as well).
  • Additional analysis reflecting your further country analysis (Topic 7)
  • Recommendation for entry mode and multinational structure/competitive strategy with justification (Topics 8 and 9)
  • Marketing and R&D considerations (Topic 10)
  • Recommendations regarding production (Topic 11)
  • International HRM issues and considerations (Topic 12)

Conclusion

References in APA format

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Business Management: Having now completed a major analysis of environment in
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