Question: Revising your definition
· Having completed this chapter, how would you define marketing?
· Compare this definition with the one that you were asked to make in Activity and comment on any changes.
Activity: Describing marketing
· Before reading this chapter, write some notes on what you understand ‘marketing' to be.
· Think of some recent purchases, and consider the different ways in which you came across ‘marketing' before, during or after your purchase.
· Keep your notes safe as you will use them again at the end of this chapter.