1. In the tracking product section, it states that by using RFID, BeepN'Track was able to increase sales by 5%,but it also states that it was able to cut down on unnecessary replacement orders. What do you think is responsible for the increase of sales? Also, address which method was used for their competitive advantage, top-line or bottom-line competitive advantages?
2. Have you experienced a company using any of these technologies? Can you think of a company you have done business with recently that could have used such technology? How did it affect your experience? Give examples.
3. In what ways do you think that Xerox has used IT to achieve a competitive advantage (please address both top-line and bottom-line competitive advantages here)?
4. How could other companies use these IT solutions to improve their business success?
5. Which part of the RGT (Run Grow Transform) framework do you believe Rossignol USAl focuses on the most in the case? Please explain.