Problem:
As the project manager for Harley-Davidson prior to its entering China, what information would you have provided to the board of directors to lead to the decision to enter China?
Address the following constructs through your research:
Organizational purpose
Organizational goals
Performance measures
Consumer behavior
Global markets
Risk and return analysis
International risks
In the format of the executive summary providing specific information related to the seven constructs and noting advantages and disadvantages for entering the China market, at the conclusion of the summary.