Assignment :
Resource: The Practice of Public Relations, Ch. 11
Read the "Sony Shoots the Messenger" Case Study on page 242 in The Practice of Public Relations, Ch. 11.
Answer the three questions at the end of the chapter.
Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).
Include three outside references as well as citations with your paper.
Format your paper consistent with APA guidelines.
Questions
1. How would you assess Sony's handling of the hacking scandal?
2. Had you been Amy Pascal's public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as "racist?"
3. Had Pascal asked you to counsel her on what to do in light of her husband's e-mail about the roundtable, what would you have suggested?
Question 1:In this section of the readings, you will discover the role that public relations plays in the strategic planning process. Consider the company you work for, how is public relations organized and what role does it play in relation to senior management and strategic planning?
Question 2:As you will discover throughout this section, corporate communications, or as it is sometimes known, internal public relations, is more important than ever. Many say it is due to a strong management focus on union avoidance. Let's discuss how your own companies do their internal communications.
Attachment:- Assignment Details.rar