New product development must consider the end user. Outline and discuss five steps that balance creative and commercial markets. Refer to the "Five Steps to . . . " on page 98. Use any examples from your own personal work or life experiences that apply to this situation.
The Five Steps
Develop innovation platforms
Create portfolios of projects
Form internal and external partnerships and networks
Ensure that markets for creativity and commercialization are open and transparent.
Guard against organizational antibodies that may limit or destroy your rejuvenated creative markets and processes.