Gsb014 business decision making and analysis assessment


Business Decision Making and Analysis Assessment Task: Case Study

Task description - This question allows you to choose from one of two options.

Option 1 - To complete your assessment based on the Conroy Manufacturing Case Study provided below, or

Option 2 - Choose a complex multi-stage decision case study from your own organisation. The same two questions and criteria apply to both options. However, if you are conducting the case study for your own organisation, you will need to collect and supply the appropriate background data and information, to at least the same or greater level of detail provided for the Conroy Case Study. This data and background information should be included in Appendices and will not be included in the word count. If you believe that you do not have access to suitably detailed background information and data for this assessment, then it is recommended that you use the Conroy Manufacturing Case Study.

The Conroy Manufacturing Company Case Study (Written as at January 2018)

Read the case study and answer the 2 questions.

Question 1 -

You have been engaged as a consultant to your organisation's/Conroy executive to consider the information presented. You are asked to apply decision analysis techniques to the decision problem facing your organisation/Conroy Manufacturing and advise the company on their outcome options and recommended course/s of action. Clearly state any assumptions you have made. Your discussion should include:

An executive summary

A brief overview of the key facts and your approach to the problem.

A clear statement of assumptions about the information provided and your analysis.

A decision tree of potential decision paths and events including:

  • Probabilities
  • Net present value calculations
  • Expected values

The application of at least one other decision making technique covered during the course, for example SMART, Analytical Hierarchy Process or Sensitivity Analysis.

Recommended course of action.

For own organisation option: Additional Appendices for background information and data.

Question 2 -

Discuss in detail the strengths and limitations of your analysis in the context of the problem faced by your organisation/Conroy Manufacturing. Your discussion of limitations should include consideration of potential biases and heuristics that may have been used by your organisation/Conroy and its staff. Make specific recommendations for other information or investigations that would be needed to improve your analysis?

Attachment:- Assignment Files.rar

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