Growth of the strategic marketing plan
Problem: Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. Develop an initial sales promotion schedule. The service chosen is a 24-hour day care.
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What pricing strategies does your organization currently use? Are these strategies effective? Explain.
What changes should be made in the company's compensation strategy as a result of this new direction?
Then, apply the Grand Strategy Selection Matrix to the company you selected (PepsiCo) discussing the rationale for your choice of:
Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
Discussion is based on a TED Talk by Simon Sinek, as well as drawing on readings from the management module.
The product is a Chocolate soda. Need to Describe the organizational buyers and consumers of your product or service
Research paper: (How changes to health policy affects budgeting)
Question: How might companies use the Blue Ocean Strategy in its marketing campaigns to make the competition irrelevant?
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