Growth of logistics business


Case Study: DHL

DHL International (www.dhl.com) specializes in cross-border express deliveries. DHL is the global market leader in international express, overland transport and airfreight. It is also the world’s number 1 in ocean freight and contract logistics. DHL offers a full range of customized solutions – from express document shipping to supply chain management. DHL links about 120,000 destinations in more than 220 countries and territories and operates cargo airlines. The company provides Internet tracking and order fulfilment services.

Q1. What are the macroeconomic drivers for the growth of the logistics business?
Q2. What are the most important issues in keeping DHL’s international competitiveness?
Q3. How can DHL be perceived as a local company in most countries of the world?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Growth of logistics business
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