Examine three of the greatest challenges that health care providers will confront in the next few years due to health care reform, the changing health care marketplace, and the economic climate. Evaluate specific roles that health care marketing can play in assisting health care organizations to overcome each of the challenges that you identified. Explain the single most important marketing action you would take as a chief marketing officer (CMO) to address one or more of the issues that you discussed. Support and justify your position with appropriate references.