1. Well before the introduction of its Karma Drone, GoPRO conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography. The discovery occurred in which stage of the new product development process a. Idea generation b. Business analysis c. New-product strategy d. Screening and evaluate e. Development
2. Using_____GoPro encourages its millions of customers to submit their best content to the GoPro website to earn reward and recognition. The resulting user generated content is often a source of new product ideas in the idea generation stage of the new product development process a. Crowdsourcing b. Innovation laboratories c. Environmental scanning d. Collaboration e. SWOT analysis
3. In the development stage GoPro engineers and designers use a 3-d printer to turn an idea into a product _______ to check the design and the aesthetics a. Protocal b. Prototype c. Standard d. Concept test.