1. Google's cost-per-click program involves paying each time an ad is clicked.
a. direct-response advertisers, traditional advertisers, online advertisers
b. end users, advertisers, publishers
c. visitors, publishers, stakeholders
d. old media, new media, advertisers
e. Google, Bing, and Yahoo!
2. The flexibility of the AdSense model can be seen from the fact that in addition to the cost-per-click model it also allows advertisers to use a more traditional pricing model that has been mentioned earlier in your book. This model is
a. cost of media.
b. direct response.
c. monthly payment.
d. cost per sale.
e. CPM or cost per thousand views.