Question: Google is one of the most admired companies in the US. Google executives encourage employees and managers to work directly with one another, instead of more formally. The executives work closely with employees and other departments in a form of cross-functional management. Google's open communication contributes to the organizational structure and their idea policy is one of the most substantial managerial features. The management team authorizes its employees to take risks to be creative and innovative. What makes this successful organization effective?