Goods and service design is the starting point for


Goods and service design is the starting point for operations because the answers to issues in this area lead to issues that will be faced in the remaining design and operations considerations. For services, the redesign question may be, "can we get past the we-never-done-it-that-way-before mindset?" Be sure to support your point of view with reasons and/or examples from your own experience, observations, or reading.

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Operation Management: Goods and service design is the starting point for
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