Problem:
I have been employed as the Professional Education Program (PEP) Advisor for a small college to do an SWOT external analysis for the college. Our advertising budget is limited to $20,000. I need to create ways to get our product (education) out to the community and county so they know we are here and affordable and we have a good business program with community leaders teaching from their fields of expertise. Find ways to increase enrollment. Analysis the external environment including the remote and operating environment.