Going directly to consumer


Assignment:

A distributor has heard that one of the major manufacturers from which it buys is considering going directly to the consumer. What can the distributor do about this? What advantages can it offer the manufacturer that the manufacturer is unlikely to be able to reproduce?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Going directly to consumer
Reference No:- TGS02003352

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