Goals for selling and promoting products and services


For the following fill up the blanks, write down appropriate work which makes the statements meaningful.

Question 1: A(n) __________ mix is the combination of elements a company uses to achieve their goals for selling and promoting their products and services.

Question 2: When measuring banner ad cost and effectiveness, if a visitor loads a page that contains an ad, the page load is called a(n) _________.

Question 3: _________ can arise when an employee of a company accepts a contract and the company later asserts that the employee did not have such authority.

Question 4: In some cities that have large concentrations of wireless networks, attackers drive around in cars using their wireless-equipped laptop computers to search for accessible networks. These attackers are called _________.

Question 5: Businesspeople often use the term __________ as a general term to describe all types of plastic cards that consumers use to make purchases.

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Marketing Management: Goals for selling and promoting products and services
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