Problem:
You own a company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors.
Note: The product and country that I have chosen is mosquito repellent in Thailand.
Use the outline below:
- Introduction
- Description of product to be exported
- Characteristics of target market
1. GNP/capita
2. GNP/capita growth rate
3. Size of market
- Market screening
1. Basic need potential
2, Exchange rate trends
3, Import restrictions
4. Price controls
5. Government and public attitude toward buying American products
6 Size, number, and financial strength of competitors
7. Sociocultural forces
8. Attitudes and beliefs
9. Languages
10. Education
- Export marketing strategies
1. Promotion methods
- Conclusion