Gm and fuel consumption
Problem:
GM is way behind in the fuel consumption aspect compared to Toyota.
GM goal is reducing their cars' fuel consumption.Analyze how innovation, design, and creativity support the GM's goals and objectives.
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Prepare a paper in which you identify and discuss the two basic phases of the innovative process and how you will apply the innovative process to change GM.
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Cialdini (2001) provides many compelling insights into how choices are influenced. Even though marketers are barred from outright deception
GM is way behind in the fuel consumption aspect compared to Toyota. GM goal is reducing their cars' fuel consumption.
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