Glow Makeup company is a moderately-diversified firm, as it has three main related businesses including a skin care business, nail polish business, and facial cosmetic business. Its divisions are composed of different products, but they are all related to cosmetics. As a result, the firm maintains many of the same resources and certain core competencies within each of its operations. Based on this information, Glow Makeup uses what diversification strategy? a. Unrelated diversification strategy b. Related linked diversification strategy c. Related constrained diversification strategy d. Dominant-business diversification strategy.
Steeler Manufacturing uses an unrelated diversification strategy throughout its operations. For instance, Steeler has five core businesses, all of which are unrelated. Each of its businesses is large, and indicates their success in implementing an unrelated diversification as a: a. low-diversified firm. b. highly-diversified firm. c. moderately-diversified firm. d. non-diversified firm.