Global marketing fundamentals


In a 3 to 5 page, APA style paper, complete an article review. Your article must come from one of the Ashford online library resources. Your article must cover one or more of the given topics that were introduced in your readings:

a) Multicultural marketing

b) Global implementation planning

c) Global marketing and sales strategies

Support your analysis with what you have learned from the course text, in adding up to peer-reviewed articles.

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