Problem:
I am working on the infamous Ruth Chris's Steakhouse case study. The CEO is looking for another country in which to enter with his restaurant. He has to work within certain limitations, etc. One my suggestions will be to establish more franchises within the countries where restaurants were recently opened. In other words, I am suggesting that he should utilize franchises to penetrate the markets within the countries where the restaurant already has a presence. I feel this will promote quicker growth and brand recognition. My professor wants credible sources to support my suggestions/solutions.I am having difficulty finding sources to support my argument. The school library has limited resources. Whenever I find an online article that might be helpful, it has a price tag. Can you help me locate some credible sources/references concerning this topic? They can be articles, excerpts from books, etc.