1. Global businesses that have extended their public relations strategies worldwide should:
a. Never decentralize their global public relations programs to ensure the company has "one voice."
b. Assume that there is no anti-American sentiment in the countries where they have operations.
c. Ensure that communications with local media take place in the area's native language.
d. Ignore local customs and emerging issues in the locations where they operate.
2. Which of these statements accurately describe codes of conduct?
a. The costs of building common industry standards have become prohibitive.
b. The adoption rate of industry-specific codes of conduct is currently decreasing.
c. Standard-setting organizations have failed to influence industries and individual firms.
d. Most early codes of conduct were developed by individual companies.