1. A relationship established between a nonprofit organization and a private sector corporation to build stakeholder engagement is referred to as:
a. Cause marketing.
b. Corporate marketing.
c. Product marketing.
d. Commercial marketing.
2. The Help The Children organization is designing a necklace that incorporates the nonprofit’s logo as a fundraising initiative. Help The Children is applying which variable of the marketing mix.
a. Production.
b. Product.
c. Price.
d. Place.
3. Giving up something in return for something is referred to as a(an):
a. Exchange.
b. Share.
c. Gift.
d. Deposit.
4. A nonprofit board of directors wants to ensure they has developed a public response stating it was not involved in a scandal as is being falsely reported. The board is applying which variable of Coombs’ Situational Crisis Communication Theory.
a. Its sympathy for the crisis.
b. Its position as a victim of the crisis.
c. Its reputation prior to the crisis.
d. Its responsibility for the crisis.
5. Research indicates that nonprofit organizations that adapt a ____________ have more customer satisfaction than organizations that do not apply this type of marketing orientation.
a. Product orientation.
b. Social orientation.
c. Place orientation.
d. Commercial orientation.