Assignment
Use Hofstede's characteristics (attached) to differentiate international and domestic business operations. This exercise will help identify the key characteristics that drive business decisions on an international and domestic level.
Part 1: Pick three individual countries, one in the Middle East, one in Asia, and one in Europe. Apply Hofstede's characteristics to each one, and state if the characteristic is low, medium, or high in each country. Also, explain why each country deserves that description.
Part 2: Given your descriptions, explain which country is most like the United States and which country is most unlike the U.S.
The response must be a minimum of three pages in length. Please use attached template.
Note: The template is just a tool to get you started. Feel free to use another layout.
References
Gladwin, T. N. (1981). [Review of the book Culture's consequences: International differences in work-related values, by G. Hofstede]. Academy of Management Review 6(4), 681-683.
Hofstede, G. (1980). Culture's consequences: International differences in work-related values. Newbury Park, CA: Sage.
Hofstede, G., & Hofstede, G. J. (n.d.). Dimension of national cultures.
International Business
Assignment Template
Part 1: Pick three individual countries, one in the Middle East, one in Asia, and one in Europe. Apply Hofstede's characteristics to each one, and state if the characteristic is low, medium, or high in each country. Also, explain why you think each country deserves that description.
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Characteristics
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[Middle East]
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[Asia]
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[Europe]
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Power Distance
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Uncertainty Avoidance
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Individualism/Collectivism
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Masculinity/Femininity
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Long-term/Short-term Orientation
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Part 2: Given your descriptions, explain which country is most like the United States and which country is most unlike the United States.
Article: The Hofstede model- Applications to Global Branding and Advertising Strategy and Research by Marieke de Mooij and Geert Hofstede.