Given the information below which strategy does not seem to be a good one?
Gross Profit =$ 100,000.00
Total Expenses = $ 200,000.00
Other Income =$ 10,000.00
Other Expenses =$ 10,000.00
Market Share (1st seg)=15.00
Market Share (2nd seg)=25.00
Highest Brand Judgement (1st seg) =50
Highest Brand Judgement (2nd seg) =75
Highest Ad Judgement (1st seg) =50
Highest Ad Judgement (2nd seg) =55
Switch second segment
Cut expenses
Keep first segment
Redesign ads
Increase advertising expense