Requirements of Question:
1. Please refer to Boost Juice Article for the background of the case study, and the attached word document for the questions.
2. Please conduct secondary research to substantiate answers.
3. Please response should be APA style referencing.
4. Response should be at least 400 word limit.
Answe for question:
(a) Discuss the positioning of Boost Juice in Malaysia.
(b) Given the competition from the large number of new market entrants and also the local roadside drinks and juice stalls, develop an appropriate marketing communication strategy for Boost Juice in Malaysia