1. Given that Gabbie is looking for a budget-priced flight home for holidays, she will need to determine which flight features are most important to her. She will do this during the ________ phase. Multiple Choice postpurchase behavior alternative evaluation purchase decision information search problem recognition
a. postpurchase behavior
b. alternative evaluation
c. purchase decision
d. information search
e. problem recognition
2. Watching consumers' actions during the postpurchase evaluation step of the consumer decision-making process led to the development of Chipotle's best-selling product, the Multiple Choice fried burrito. soft taco. taco salad. chips and salsa. burrito bowl.
a. fried burrito.
b. soft taco.
c. taco salad.
d. chips and salsa.
e. burrito bowl.