Give an explanation of how persuasion operates


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Q: Petty and Cacioppo's Elaboration Likelihood Model (ELM) provides a useful explanation of how persuasion operates. Locate an advertisement that is an example of the ELM Model. Make sure you include a copy of the advertisement with this assignment. Explain why you believe this advertisement embodies the ELM Model and its two routes.

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Operation Management: Give an explanation of how persuasion operates
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