Using MRI to Measure Utility. Your firm uses an MRI machine to measure blood flow within the brain, allowing the measurement of the satisfaction level of a consumer before and after consuming a product. Your job is to determine whether the firm spent its holiday party budget wisely on cookies and punch. The firm s objective is to maximize the utility of the typical employee.
a. If you could hook up the MRI to the typical person, what information would you collect?
b. Give an example of information that would suggest the firm should have provided more cookies and less punch.