1). Take this statement: Price equals perception. What does this mean to you and do you think it's true? why or why not?
2). What the pricing strategy elements and how do we go about developing one?
3). Give an example of a product you have purchased where demand was highly elastic and where it was very inelastic.
4). Discuss what factors drive elasticity and how they impacted your decision to buy or not buy.
Please site your work because this professor is strict on that matter. Thank you kindly!