ANALYZING MANAGERIAL DECISIONS: RICH MANUFACTURING
Gina Picaretto is production manager at the Rich Manufacturing Company. Each year her unit buys up to 100,000 machine parts from Bhagat Incorporated. The contract specifies that Rich will pay Bhagat its production costs plus a $5 markup (cost-plus pricing). Currently Bhagat’s costs per part are $10 for other costs. Thus, the current price is $25 per part. The contract provides an option to Rich to buy up to 100,000 parts at this price. It must purchase a minimum volume of 50,000 parts.
Bhagat’s workforce is heavily unionized. During recent contract negotiations. Bhagat agreed to a 30 percent raise for workers. In this labor contract, wages and benefits are specified. However, Bhagat is free to choose the quantity of labor it employs.
Bhagat has announced a $3 price increase for its machine parts. The figure represents the projected $3 increase in labor costs due to its new union contract. It is Gina’s responsibility to evaluate this announcement.
Should Gina contest the price increase? Explain