Case Study- Get There Navigation Technologies: Customer Needs and Operational Performance
Get There Navigation Technologies(GTNT) was founded by John Zillon. The company is a producer of high-quality navigation systems used in the car rental and transportation industry. The company serves the international market, and one facility for manufacturing and distribution of its products is located in Omaha, Nebraska. GTNT has limited space for production and storage of inventory.Qualified personnel for production of premium transportation navigation devices are in short supply, and training requires 11 weeks.
The company has introduced a new transporation-business navigational device called Get Me There, which will sell for $159.95.Based on the market research conducted by the Marketing and Sales Department, first-quarter sales are forecasted to be 15,000 units (per month).