Task: German Cultural Analysis
Note: This analysis should combine both quantitative and qualitative date in attempt to thoroughly describe the country in which Lyft is to be marketed.
Please provide overview of Lyft transportation company entering the German marketplace
1. Geographic Setting (climate, topography of major cities in Germany)
2. Income and social classes (GINI index)
3. Labor Force: size, working conditions, labor laws
4. Modes of Transportation in major German cities
5. Currency strength
6. Tariffs, Quotas, License fees, Import taxes, etc.
*Note: Please attach a Word document including the overview and the answers to the questions. Please include sources.