Generic strategies-differentiation or cost leadership


Discuss in a 150- 200 words

Suggests that there are only two generic strategies available to a firm: differentiation or cost leadership. Both strategies can be applied either into a focused market or a broad market. Do you agree that these are the only two strategies available? Are they mutually exclusive? Why or why not?

Two companies that fit exept appe and wall mart .

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HR Management: Generic strategies-differentiation or cost leadership
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