Assignment:
Question 1. Functional Capability
Identify key functional areas of your venture. Critique the capability level of these functional areas; what functional area(s) provide competitive advantage for the venture and why? Which are your weakest areas and why?
Question 2. Generic Competitive Strategy
Using one of Porter's Generic Strategies, describe how you will position your new venture in the market: low cost or differentiation or both? Why? What will be its competitive scope? Why?
Write your answer in 300 to 350 words.